Disney Plus Ditches One-Week Free Trial Promo

Fast moving platform quits the ol’ SVOD growth hormone as it readies to debut its $75 million streaming adaptation of ‘Hamilton’

With its global subscription base totaling 54.5 million just six months after launch, Disney Plus is ending its seven-day free trial promotion.

“We continue to test and evaluate different marketing, offers and promotions to grow Disney Plus,” the Walt Disney Company said in a statement. “The service was set at an attractive price-to-value proposition that we believe delivers a compelling entertainment offering on its own.”

Also read: Disney Plus: Everything You Need to Know About the Service That Went From Zero to 28.6 Million Users in Less Than Three Months

The move comes as Disney Plus readies the debut of the streaming-movie version of Hamilton, Lin-Manuel Miranda’s Tony-winning 2015 stage production. Disney paid $75 million earlier this year for the filmed rights to the hit musical.

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Notably, Disney Plus’s main rival, Netflix, still offers new users a 30-day free trial. Disney, however, offers its streaming service at around half the price at $6.99 a month.

After expanding into Western Europe and India over the spring, Disney Plus is currently getting ready to launch in Japan.