Outdoor Channel and Sportsman Channel Experience Highest Delivery in the Month of May in Key Demographic Men 25-54 Since 2016

Outdoor Channel and Sportsman Channel Experience Highest Delivery in the Month of May in Key Demographic Men 25-54 Since 2016

DENVER (June 17, 2020) – May 2020 saw Outdoor Channel and Sportsman Channel continue their upward trajectory in key demographic viewership and impressions as a result of strong programming line-ups, special events (Country Outdoors LIVE) and free previews on various providers. Both networks delivered their best performance for the month of May in more than four years and ranked among the Top 30 basic cable networks in year-over-year growth with Men 18-49 and Men 25-54.

Outdoor Channel Highlights (May 2020):

  • Outdoor Channel delivered its highest HH, Men 18-49 and Men 25-54 impressions for the month of May during total day in four years (May 2016).
  • Outdoor Channel ranked among the Top 30 basic cable networks in year-over-year growth with both Men 18-49 and Men 25-54.
  • Outdoor Channel grew its impressions in total day by +30% in HH, +19% with Men 18-49 and +23% with Men 25-54 compared to May 2019.
  • Outdoor Channel grew its impressions during Weekends by +20% in HH, +3% with
    Men 18-49 and +14% with Men 25-54 compared to May 2019.

Sportsman Channel Highlights (May 2020):

  • Sportsman Channel delivered its highest HH, Men 18-49 and Men 25-54 impressions for the month of May during total day in four years (May 2016).
  • Sportsman Channel ranked among the Top 30 basic cable networks in year-over-year growth with both Men 18-49 and Men 25-54.
  • Sportsman Channel grew its impressions in total day by +46% in HH, +29% with

Men 18-49 and +49% with Men 25-54 compared to May 2019.

  • Sportsman Channel grew its impressions during Prime by +40% in HH, +48% with
    Men 18-49 and +49% with Men 25-54 compared to May 2019.
  • Sportsman Channel grew its impressions during Weekends by +38% in HH and +33% with
    Men 18-49 compared to May 2019.

For more information about Outdoor Sportsman Group Networks and Sportsman Channel Canada visit: www.outdoorsg.com

About Outdoor Channel: Outdoor Channel has been taking viewers across America and around the world on unparalleled adventures since 1993. Dedicated to the outdoor lifestyle and conservation, the independent cable network is a division of Outdoor Sportsman Group and provides a complete spectrum of riveting hunting, fishing, shooting and adventure entertainment. Outdoor Channel is the largest outdoor TV footprint in the country and is available in more than 50 countries internationally. Outdoor Channel can be viewed in HD and is accessible by broadband and mobile platforms. For program times and other information, visit www.outdoorchannel.com. Follow us on Twitter, Instagram, Facebook and YouTube. #WhatGetsYouOutdoors. #MyOutdoorTV

About Sportsman Channel: Launched in 2003, Sportsman Channel/Sportsman HD/Sportsman Channel Canada (added in 2019) are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. A division of Outdoor Sportsman Group, Sportsman Channel/Sportsman Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel/Sportsman Channel Canada embrace the attitude of celebrating the Great Outdoors in equal measure. Stay connected to Sportsman Channel online at thesportsmanchannel.com, Facebook, Twitter and YouTube. #IAmSportsman. #MyOutdoorTV

About Sportsman Channel Canada: Launched in 2019, Sportsman Channel Canada joins Sportsman Channel and Sportsman Channel HD in the Outdoor Sportsman Group stable of networks that are television and digital media networks fully devoted to honoring a lifestyle that is celebrated by millions of North Americans. Sportsman Channel Canada delivers entertaining and informative programming that showcases outdoor adventure, hunting and fishing, and illustrates it through unique and authentic storytelling. Sportsman Channel Canada embraces Canadian’s passion for the Great Outdoors through its commitment to deliver content produced by, and for, Canadian outdoorsmen and women, as well as the best outdoor content produced in the U.S. Stay connected to Sportsman Channel Canada online at www.sportsmancanada.ca., Facebook, Twitter and Instagram #IAmSportsman. #MyOutdoorTV

Source: Nielsen, Marketbreaks, Live+7, Delivery: AA (Projected Units), May 2020 (4/27/20-5/31/20); Year Ago: May 2019 (4/29/19-5/26/19). May 2018, May 2017, May 2016, May 2015. Rank Among All networks based on Year-Over-Year % Growth in Proj. Units. Total Day (M-SU 6A-6A), Prime (M-SU 7P-12A), Weekends (SA-SU 6A-7P).

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MEDIA CONTACT:

Tom Caraccioli | Outdoor Sportsman Group | 212.852.6646 | Tom.Caraccioli@OutdoorSG.com